Onwards…

a few words of a kind…

Arthur’s Day: Letter to Arthur Diageo

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Hey Arthur, can I have a word with you? There a few things I’d like to get outta my mind, things that have been troubling me for a while.

You’re a grabber Arthur, you never have enough, and now you want us to celebrate a special day in your honour. You’d like us all to get pissed, puke, fight, crash, hurt our loved ones and abuse those who care for us — just so you can fill your till. It’s bad enough that St. Patrick’s Day is a global piss-up. Fuck you Arthur, we’re not gonna do that shit any more, you’re king of the gombeens and you’ve taken us on a drunken ride for way too long.

flagAnd while I have your ear, Arthur, I’d like to say a few words about the Harp. That was your first grab, you took our national symbol…people marched behind that harp, people died for that harp. And you put it on your brew, giving the impression that porter was our national drink and that it was part and parcel of our make up, our psyche. We fell for that one, fell on the floor, down the stairs to the gates of hell.

You got a lot of nerve, Arthur and you gotta lot to answer for. Like, you’ve made fools of us for centuries, made advertising goons of us in the process. And fuck you Arthur, you hijacked our culture and took our brightest and our best. You made a show of Behan, Kavanagh and Myles. Put your pint in the middle of our music, with The Dubliners and The Chieftains too. ‘Fine girl you are!’ and all that carry-on. You said Guinness was good for us, but that wasn’t true, Arthur, though you didn’t care.

You’re a savvy one, you were way ahead of Don Draper, I’ll give you that. After using the music, you moved on to the GAA. Choice of champions? Have you any shame, Arthur? Didn’t think so. And I hear you’re sponsoring an Arts show on the radio. Time to change the station on that one…

So Arthur, before I go, let me tell you the Irish have moved on. Many of us won’t be celebrating your Arthur’s Day this year. It’s a scam to fill your coffers, and you don’t care about the damage done. We’re sick and tired of you hi-jacking our culture, making slaves and fools of us. Sorry Arthur, we don’t love you anymore. We’ve discovered that a pint of rain is your only man.

Eddie Stack



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4 thoughts on “Arthur’s Day: Letter to Arthur Diageo

  1. Bernard O'Loughlin on said:

    Well done Eddie. Very brave, powerful stuff and oh so true. You have come a very long way yourself. Best. Bernard

    • Len Faulconbridge on said:

      Well done Eddie it is a shame it was not said many years ago.If it had many families would have been saved a life time of misery and their quality of life would have been much better.Finally Eddie on behalf of all Irish people thank you.

  2. Maureen McCarrick on said:

    Thank you Eddie for this forceful and much needed attention to the harmful tv commercials, billboard adds and use of sports as a come on to sell the product. Guinness was a favorite drink of my granddad and many family members including me……..the blinders were on to the damage being done ~~~~ Cheers to you Eddie for being a brave man and one we can admire !!!

  3. Joe Wall on said:

    Well said Eddie! Diaggeo are doing their best to buy back some credibility this year, sponsoring the arts. All the best -joe Wall

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